Q: WHAT DOES “MASAI” MEAN?
The Masai (also spelled “Maasai”) are a semi-nomadic people located in Kenya and northern Tanzania. Known for their distinctive customs and dress, the people adhere to their age-old customs, which include a ritual lion hunt as part of their coming-of-age traditions.
Just as the Maasai warriors hunt the lion, we utilize a combination of skill, creativity and proven process to attack and conquer your marketing issues.
Q: WHAT IS BRANDING?
Branding is the design and coordination of all the sensory elements that create an emotional appeal to consumers about a particular product, service, organization or individual.
According to the American Marketing Association, a brand is “a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”
Here are what some industry leaders had to say about branding:
“Brands are shorthand marketing messages that create emotional bonds with consumers.”
Riverside Marketing Strategies
“Your Brand is what people say about you when you’re not in the room.”
Founder & CEO, Amazon
Your brand consists of a series of interrelated elements that follow a specific order of development as outlined in the following diagram:
Q: ALL I REALLY NEED IS A LOGO/WEB SITE/ BROCHURE/…CAN’T I GET AWAY WITH JUST THE BASICS FOR NOW AND WORRY ABOUT A BRAND STRATEGY LATER?
Imagine building a house without blueprints. Not only would it be dangerous, it would turn out to be incredibly expensive. In addition, every manager and worker would be able to change things as they went according to their own interpretation.
The same is true for implementing a marketing campaign piece by piece. Without an overarching vision, and clear, organized and disciplined direction, how do you know if you’re achieving your goals, and how do you know if you’re putting your money to good use?
A web site is no longer just something you use to give the world basic information about yourself – it is a tool that allows you to build a relationship with your customers and direct them towards a purchase.
To be effective, a web site must:
- Appeal to your target customers
- Educate them about your products and services
- Inspire them to take action
- Be easily found by search engines and visitors
- Make it easy for your customers to say “yes” to doing business with you
Q: I’VE BEEN IN BUSINESS FOR A LONG TIME AND I’M DOING JUST FINE. WHY SHOULD I CHANGE?
Because the world is changing, whether you realize it or not. And competition may be coming from places you least expect. And because, in the long run, it will make your life easier.
As business owners, we tend to want to keep things within our control. But after a certain point, the only way to do that is to stifle our own business growth. Delegation to trusted staff members and contractors is the only way to build an organization that will last beyond your years at its helm.
Q: CAN I AFFORD YOU?
We can create the solution that is the right size for your growing enterprise. With multiple levels of service, our relationship is designed to grow as your needs grow. We can provide as much (or as little) help as your budget allows:
ADVICE: we will provide comprehensive strategy sessions with you and your team, with periodic “check-ups” to measure results
MISSION SUPPORT: we will augment your Leadership Team to help execute specific campaigns, events or projects
TOTAL BRAND MANAGEMENT: we will provide a full array of marketing services, essentially functioning as your Communications Dept.
We try to remain as competitive as possible in our pricing without compromising quality or ethics.
Q: HOW DO YOU COMPETE WITH FIVERR, ELANCE OR OTHER SIMILAR SITES?
We don’t. While there are all kinds of online services available at discounted prices, the fact is you get what you pay for. If you want original, creative work, provided by helpful, service-minded professionals who truly understand the environment in which you do business, we’re your people.
Q: WHAT KIND OF HELP IS BEST FOR ME?
This table is designed to help you figure out what type of engagement would best suit your needs. Masai Interactive falls into the “Small Firm” category:
Q: WHAT SETS YOU APART FROM OTHER COMPANIES?
EXPERIENCE – as successful entrepreneurs with over 20 years of experience, we understand the dynamics of a small, local organization. We’ve worked with clients of all sizes in a variety of industries.
EXPERTISE – we stay current on the latest trends in branding, marketing, content development and design to ensure your brand works across all media. Our team consists of well-rounded problem-solvers who understand both the art and science of electronic communications.
EFFICIENCY – we use technology, data and real-world experience to attract more stakeholders in less time so you can get (and keep) your operation running smoothly.
EMPATHY – your success is our success! We believe in educating and empowering our clients to become informed consumers of professional services, and we will do everything within our power to make sure you have what you need to achieve your goals.
Q: THIS SOUNDS LIKE A LOT OF WORK. HOW INVOLVED DO I NEED TO BE IN THIS PROCESS?
While we know branding, you know your business better than anyone. Therefore, your involvement in the process is essential to ensuring that we are conveying your message clearly and getting the results you want.
At the same time, we also understand that you are running a business which demands your attention to its daily operations.
Our job is to keep the project on the schedule we all agreed to. There will be times when we require your undivided attention to get the input we need. That may mean setting up regular meetings, or even taking you away from your office for a few hours.
Q: HOW WILL I KNOW THAT WHAT YOU DO IS WORKING?
Aside from increased revenue, there are a few simple ways to measure success:
- You’ll Have More Free Time.
- You’ll Be Able to Handle More Work with Less Stress.
- You’ll Have More Repeat Customers.
- Your Team Will Be More Productive.
- You’ll Start To See What’s Possible…. and You’ll Want More!